What is Social Media Campaigns Monitor?

Social Media Campaign Monitor is a new tool from Zelist Monitor, which allows you to monitor the level of dissemination of your messages in social media. In other words, you introduce the links where you launched a campaign on social media and we tell you where they spread and what reach they had.
You can access this tool from the main menu, section "Campaign monitor".

What are the steps that i have to follow in order to generate results?
First, you have to create the Campaign by introducing its name in the work field, the period in which you wish to monitor it (the monitoring period coincides in most cases with the campaign period), and then you have to press the "Add" button.



Automatically, you will be redirected in the campaign page.

Once you have set the monitoring period, you can change it in the campaign page. 



In the next step, you have to introduce the campaign links in the "Add a link" field. For premium accounts, Zelist Monitor offers a number of 35 links for monitoring.



On the left side of the screen, you have information about the monitored links, titles of the monitored posts. If you wish to delete a certain link, you can do that by pressing the red color "X" button.
On the right side, you have information about the number of links monitored and the number of available links for monitoring. Also, you can see the reach of the campaign, representing the value of the reach index of all campaign links, but also the reach for each link. The reach for each link is represented by the total number of mentions and the total number of visitors that have been exposed to the campaign message.



The estimations related to the reach of a campaign take into account various factors, such as:

• the approximate number of readers of a blog
• the number of followers of a Twitter account
• the dissemination degree on Facebook (shares, comments, likes)
• the duplication of the target audience (for example repeated messages on the same blog/Twitter account)

The system evaluates the number of impressions of a message, as well as the number of unique persons that have seen that message (naturally, cases in which the message has been seen two or more times).
We are aware that this approximation has its limitations (firstly due to limited information), but we think that, at least for guidance, this approximation is useful in the communication activity.
In the "Chronology" section, you can see the dissemination of your campaign message in the blogosphere. You can notice how the message in the monitored links spread and was debated in new blog posts.
On the left side of the screen, you can see the mentions of your campaign message on other blogs. On the right side we show information about the blogs that disseminated you campaign message (name of the blog and general rank in Zelist.ro).