II.
19.
What does the sentiment represent?
The sentiment analysis is a qualitative analysis of the posts that have appeared and are related to your monitored expression. Using a 5 level scale, that begins at "very unfavorable" and ends at "very favorable", we measure the attitude towards the monitored expression (a brand for example), in each post in which it appears.
Depending on the specific of the source, the context of the whole article which refers to the monitored expression, the linguistic flexions that appear in each post, the operator will determine the general sentiment for each mention and, at the end of then monitoring period, a general feeling towards the monitored expression/brand will result, positive, negative or neutral.