II.
18.
What is the relevance of a mention and how can I change it?
The relevance of a mention represents the degree of significance and compliance that a certain mention has for the monitored expression. For example, if a post from the blogosphere talks about the husband's anniversary and uses the term "man's day", without any connection to the Bergenbier campaign, then the relevance of this mention for the monitored expression "man's day" from Bergenbier is 0.
Automatically, the relevance of each mention is equal to the relevance of the source that made the mention. Zelist Monitor offers you the possibility of modifying the relevance for each mention, according to the degree of relevance you consider it to have.
This operation can be done from the list of mentions afferent to each monitored expression. On this page, beneath each mention, there is a toolbar. The first element of this toolbar is called "Mention relevance". By selecting a new value you modify the relevance of the mention.