Zelist Monitor can be a useful tool for corporations and multi-brand communication agencies with complex monitoring needs (multiuser accounts, media or brand monitoring, advanced filtering, custom exports, integration options with different applications, etc.), but also a handy tool for small business sector and medium-sized or an easy to use solution for start-ups.
Starting September 26, 2012, ZeList Monitor added to the more than 140,000 online sources monitored a new category of sources, namely LinkedIn, the largest professional network in the world, which allows experts from different fields to connect with other users , exchange of information and facilitate collaboration members to develop business ideas.
Over 5300 references were made during 19 to 25 September 2012 on the 1141 monitored groups. During week days, there were about 900 mentions daily and in the weekend about 500 mentions daily. Of the 1 141 LinkedIn groups monitored, 382 are groups who had at least one post last month, 615 are groups who had at least one post in the last 6 months and 694 are sources that have recorded at least one post this year.
Although the activity on the monitored groups is low, the appearances on this network make a significant contribution in terms of their importance. They have a greater impact, given the profile of the users of this communication channel, in which 50% of the members are decision makers within the company they work for or they are leaders in a particular field and 95% are graduates of a faculty and 48% of them have middle management positions.
Adding important information and personal views both on their profile, as well as in the working groups, connect with other users and building relationships that provide access to potential contacts, business partners, employees and employers opinions expressed by users can reach a much wider circle of people. Having a higher salary level than other social media platforms, purchase intent of LinkedIn users can be more easily influenced by the feedback offered by other members of the group to which they belong.
Monitoring appearances on LinkedIn can facilitate the analysis of the mentions and can help you to understand better which of them can turn into image problems and can help you manage those situations since the beginning. Knowing the real name, profile picture, position held and the company the user works for, you can determine more quickly if a situation presented by the user can become a crisis situation of it can remain as a simple mention.